Concerns
Shrujan is a Kutch-based brand selling a wide selection of Hand embroidery products since 1969 all over India and abroad. Shrujan is a non-profit organization working with craftswomen to revitalize the ancient craft of hand embroidery. Over the past 50+ years, Shrujan has experienced significant growth in offline channels. However, thanks to the development of modern technologies, Shrujan wanted to develop its online presence that could deliver a digital experience, especially amid the Covid-19 outbreak when the demand for shopping online was rapidly increasing.
Solution
Shrujan’s team believed that hiring an agency would be the best option for their business and marketing needs. A WordPress website is a great option that can easily integrate with other plugins, such as Shiprocket for automated shipping solutions and Razorpay for all-in-one payment gateways.
Results
With the new eCommerce solution, Shrujan’s saw a significant 153% increase in revenue, 182% increase in site visits with 92.22% engagement rate, and 215% increase in customers.
