This particular question has generated a lot of discussion about the use of email. As technology advances every day, marketing via email is emerged to become among the top efficient elements of a successful digital marketing strategy. While email marketing is a cost-effective method of communication that can be managed in-house, it should be approached just like other methods of managing marketing with a professional approach. This implies thorough research into the market you want to target, accurate information about email, and shrewd language play a crucial role in online marketing campaigns.