Concerns
Namaskar Australia is an Australia-based B2B company selling women’s fashionable and designer scarves, kimonos, ponchos, and tote bags. Despite being one of the most favored and trusted companies in Australia, Namaskar Australia received less number of visitors and conversions to their online website. However, the old Namaskar Australia website presence encountered several concerns related to web speed, email delivery, search engine presence, and more. There were major speed issues due to both insufficient hosting solution and a disappointing CMS, along with severe downtimes in terms of stability. More than that, as the old Namaskar Australia website was based on Magento so the website was surely in need of significant improvements on both its frontend and backend. However, the migration on such a huge scale might pose some significant threats such as data loss and other incompatibility issues, which left Namaskar Australia with serious consideration.
Solution
After going through the website first, we planned to transform the old company website. We have offered a clear action plan to rebuild Namaskar Australia into a WordPress CMS for a simple and easy-to-use backend as well as frontend. All the data from their old Magento was transferred to WordPress, while the store could benefit considerably from a headless storefront, such as better speed, more flexibility, improve search engine presence, and a seamless shopping experience for the customers.
Results
After the transformation, Namaskar Australia frontend became effective and engaging, page load was no longer an issue, search engine rankings have increased. The store received a higher purchase conversion rate, less bounce rate, and a drastically reduced cart abandonment rate as well.
