Concerns
Madhavi’s British Academy commenced its journey in the year 2000 and has now established itself as a successful leader in the coaching of IELTS, PTE, TOEFL, Spoken English, and Student Visa Consultants across Ahmedabad. Being one of the most preferred Institutes in Ahmedabad, Madhavi’s British Academy used to get a large number of visitors to their online website every day. However, there were several concerns related to the low number of conversions and experiencing a drop in SEO rankings.
Solution
After consulting with the Digital Marketing Experts, Madhavi’s British Academy agreed with a solution to transform the existing marketing approach. A clear action plan to run the Social Media Ads and PPC Campaign with a customer-centric landing page for IELTS and Spoken English Coaching Registration. Apart from that also change the SEO tactics to beat the competitors on SERP (Search Engine Result Page).
Results
Only 3 months after implementing a headless solution to their marketing campaigns, Madhavi’s British Academy achieved the first position on SERP and a 50% increase in conversions.
